Social Action Campaign for 'Just Mercy' Evolves Into Criminal Justice Organization
When the film Just Mercy came out late last year — it stars Michael B. Jordan as civil-rights defense attorney Bryan Stevenson working to free a wrongly convicted death row prisoner — the team behind it launched what many movies that tackle pressing issues do these days.
They mounted an accompanying campaign that both promoted the movie and amplified its message.
Titled Represent Justice and launched last October, two months before the film’s release, Just Mercy’s campaign worked to highlight the need for criminal justice reform in the United States.